Sales Tools

How to Sell Butcher Block

Sampling is always important to any sales force. While selling Butcher Block products you as a sales person need the tools to make your job easier. Below you will find many tools which Michigan Maple Block Co. and Bally Block Co. provide to our distributors.

The Seven Species Fan Deck

Old dogs can learn new tricks. This fan deck is our latest and greatest tools for selling. It is a 5" x 4" piece of dynamite. We know that by increasing the number of woods available to you it had become difficult to carry all the samples with you. This is the most mobile sales tool in the industry. It's specific purpose is to manage species selection. The consumer today has 100s of finishes to consider beyond the countertop. This lightweight tool allows them to move from place to place with ease. This make the entire process of finish selection just a little bit easier. But beware, inevitably the question may presented; Doesn't Butcher Block come thicker? The answer as always YES. The fan deck is only a tool for finish selection and Wood Welded Butcher Block is still 1 1/2" to 3 1/2" thick.

The 7 Species Fan Deck

Point of Purchase Tent

Designed to tell consumers that Butcher Block is sold at this location. Far to many potential buyers of butcher block do not know where to find it. This handy and inexpensive tools will help solve this problem. Sales people are encouraged to place one of these tents at retailers service counters or reception desks. They are great next to the register at do it yourself facilities. And because they are inexpensive there is no need to be stingy...place them everywhere butcher block is sold.

Point of Purchase Plaquard

Consumer Literature with Stand

This new tool for displaying literature is intended for the use in Kitchen Design Showrooms and other sales locations. It displays our new consumer oriented information brochure. These handy items are for consumers wanting basic information as to what is available in Butcher Block products. The stand is 9" x 4" x 1 1/2" high and the literature measures 9" x 4".

Countertop Literature Holder

The Catalog

Here we see our catalogs. These are available for you to use in showing customers what our product is like. These are also extremely valuable tools for helping you understand our products. They are full of helpful information including pictures, sizes and other information regarding specifications. Much of what you find in our catalog is also available on this web site.

Trifold Consumer Piece

The Tri Fold pamphlet is the newest piece of consumer oriented literature. It allows a distributor to place these in bundles with countertop dealers to be displayed and offered free to the customers making decisions about countertops. It is a great way to inform consumers about the features and history of Butcher Block. It also acts as a great idea booklet showing several nice pictures of installations.

Helpful Hints

This is a great resource for the fabricator, the installer or anyone else involved in the use or installation of a butcher block. The 8 page pamphlet folds down to the size of a standard envelope and can be displayed with any of our other sample packs. This is a must have for anyone involved in the installation of butcher block to insure proper procedures are followed.

6" x 6" Sample

The 6"x 6" Sample is the single most important sample we supply. Thousands of these are hard at work in sample rooms around the country. Pound for pound this sample accounts for more sales than any other single sample item. It is a convenient way to show the quality and still be portable enough to carry on the road. It helps the end user understand the solid though and through quality of Wood Welded Butcher Block. These samples are ordered individually.

Maple, Red Oak, Ash and Lyptus

Kitchens Display Easel and Block

The countertop display pack consists of a display easel showing an installation and giving the standard maple butcher block sizes,50 fabricators tips brochures, 100 White kitchens catalog pages and a 14" x 10" x 1 1/2" piece of maple. This is a great tool to use when you need a 24/7 salesperson. These are commonly placed in kitchen cabinet stores.

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4 Species Box Set

This set of samples shows not only the four species we work with but also shows some of the edge details we can put on you block. It's a great piece of sales material to be placed at the "will call" area of your business. Let these samples sell butcher block for you. This set also contains 25 fabricators tips brochures.

3" Ogee Island Display Pack

This box set converts from shipping box into the display box in seconds. but what is more impressive is the 6" x 6" x 3" maple block with the ogee edge we show. Having this chunk of wood there for your customers to pick up and feel is the best way to impress them of the quality of Wood Welded Butcher Block.

Promotional Sample Program

The promotional Sample Program is a program for showroom owners, television producers and trade show managers. It is designed to help defray the cost of using a Butcher Block item in these high profile settings. It has been our experience that by showing Butcher Block in these areas a company can significantly increase sales. In order to take advantage of this program please download the PDF file, fill it out and return as instructed. We will review the application and get back to you with the discount you will receive.

We do ask that we get some basic information and a photograph of the installation.

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Product Picture CD

We are interested in having you use pictures of our products in your catalogs and on your website. We can provide you basic product pictures in High Resolution format for this purpose. What a great way to spread the word about the Wood Welded Butcher Block you carry..

Butcher Block "The Movie" CD

How great would it be to have a consumer oriented piece that you could sit kitchen coun tertop customers down in front of and give them an exciting yet brief overview of what Butcher Block is, how it is made and how it is used. We offer just such an item. This is the same

movie you can view under the "Ideas" section of this website. All you do is pop it in your computer, get some popcorn and get prepared to learn about Wood Welded Butcher Block.

Michigan Maple Block Co. P.O. Box 245 Petoskey, Michigan 49770		Bally Block Co. P.O. Box 188 Bally, Pennsylvania 19503
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